Marketing

Pinnacol Assurance’s Marketing team directs and coordinates the marketing of Pinnacol Assurance’s products and services. Continually evaluating and adjusting the company’s marketing strategy to meet changing market and competitive conditions, the marketing team is charged with maintaining Pinnacol Assurance’s image as the carrier of choice when it comes to workers’ compensatio insurance. Some of the positions in our marketing team include: 

Marketing Assistant

Performs administrative support functions for the marketing department in support of agent business initiatives. PC Skills in a Windows environment; proficient in word processing/data entry—minimum 35 wpm typing required. A high school diploma or GED, two years college with previous training in Customer Service or equivalent work experience preferred. Bilingual (Spanish) is a plus.

Marketing Coordinator

Coordinate and oversee the completion of special projects for the Marketing and Communications departments. Perform administrative support functions, marketing and business trend research and analysis, and provide support for agent business initiatives. Associate Degree with emphasis on business/marketing or equivalent experience. Two years of related work experience in the insurance industry. General accounting background in A/P, G/L, A/R required.

Marketing Representative

Provides coordination, communication, and management of the broker relationship between contract brokers and Pinnacol Assurance. Involved with the recruitment, selection and execution of broker contracts. Responsible for working with designated brokers to achieve production and retention goals. Bachelor’s degree from an accredited college or university with a degree in Marketing, Business Administration, Public Administration Insurance, or related field or equivalent work experience. Position requires prior sales experience in the insurance industry with proven results. Property/casualty insurance and/or Colorado broker program experience desirable.

Market Research and Product Development Specialist

Responsible for gathering, analyzing and distributing information on market intelligence, competition, business issues, products and services to the Vice President of Marketing and the executive team. Serves as project lead in the research, data gathering and preparation of product development proposals working with all levels of staff both inside and outside of the company. Assists in the planning, development and execution of Pinnacol Assurance’s marketing plan. Experienced in current research techniques with ability to perform complex statistical analysis to generate reliable and valid results data. Ability to compile market information and develop new product and service proposals for management team. Bachelors’ degree in business/marketing, statistics or related area. At least two years insurance experience focused on market research and product development activities. Workers’ compensation experience preferred.