At Pinnacol, our commitment to Colorado runs deep. Created to ensure that all have access to high-quality workers’ compensation coverage, we’ve been a part of Colorado’s fabric for over a century. In our industry, we have an inherent responsibility to the communities we serve, and Pinnacol understands that a thriving business landscape goes hand in hand with the health and vitality of our communities.
That’s why we’re more than just an insurance company. We’re a force for good, deeply committed to investing in the well-being of the state and its residents. Pinnacol has made, by far, the largest investments in worker safety programs, including specialized services for Spanish-language workers. In partnership with our policyholders, we’ve seen a 20% reduction in injuries over the past decade — saving businesses money and protecting their employees. And when injuries do happen, our talented Return to Work team helps workers get back to work responsibly and quickly. Our commitment extends to our community — in 2024, we donated time and financial support through grants, scholarships, sponsorships, and employee volunteer and giving programs — in total investing over $1.1 million and more than 3,000 volunteer hours.
We aim to lead by example. Pinnacol’s financial stewardship today is rated among the top 2% of property and casualty carriers in the country, per Ward’s 50. In recent years, Pinnacol has maintained the highest performance satisfaction in its over-100-year history — from both our policyholders and the injured workers we serve. Extending well beyond a traditional insurance company, we aim to offer additional support to injured workers and their families, sponsoring what’s become the nation’s largest scholarship program of its kind, providing support to children of families impacted by lasting workplace injuries. We’re also proud to serve as a workforce development leader and host to a youth apprenticeship program that serves as a national model to empower the next generation of workers.
We’re honored to play a crucial role in stewarding Colorado’s workers’ compensation system. Like the majority of Colorado businesses, we’re constantly adapting to the evolving needs of our customers in a modern economy, especially a growing multistate workforce. We’re investing in technology, new services and partnerships so that, ultimately, consumers have stronger access to Pinnacol and we can continue to adapt and better serve our industry and communities.
Thank you for your trust in Pinnacol. We’re honored to be a part of this vibrant community, and we remain dedicated to being a force for good in Colorado for generations to come.
Sincerely,
John O’Donnell
President and CEO
Pinnacol Assurance
Pinnacol Assurance is deeply committed to serving the people and communities of Colorado. Extending beyond our role to ensure all have access to high-quality workers’ compensation coverage, we have an inherent responsibility to the communities we serve. We believe in doing well by doing good, investing in the health and vitality of the state’s workforce and creating opportunities for all Coloradans to thrive.
You can see our commitment through robust community investment initiatives, our nationally recognized youth apprenticeship program and the Pinnacol Foundation scholarship program – the nation’s largest of its kind.
We invite you to read on to learn more about why we’re proud to be a Force for Good in Colorado.
Pinnacol’s culture and employees were acknowledged with national and local honors in 2024, including:
As Colorado’s largest workers’ compensation insurance carrier, Pinnacol is committed to keeping workers safe, helping employers thrive and caring for the people and communities in our state — providing caring coverage for nearly 1 million workers and 50,000 businesses. From the road pavers to the trailblazers, the food purveyors to the craft brew makers, we insure them all.
We don’t turn anyone in Colorado away, regardless of their risk profile. And rather than doing the bare minimum, we operate with a strong mission to do well by doing good — making a positive impact on our customers, industry and community.
Our Unique History: The state of Colorado created Pinnacol over a century ago to ensure that all workers in our state have access to high-quality workers’ compensation coverage.
Commitment to Workforce: We know that the health and vitality of our community is important to help businesses grow and thrive. Investing in workforce development through inclusive claims operations and apprenticeship and scholarship programs ensures a thriving economy and healthy workforce, which are critical for our operations.
Watch PBS12's "Tomorrow's Talent Today" documentary featuring our acclaimed apprenticeship program
Pinnacol Assurance’s youth apprenticeship program offers young Coloradans a pathway to gain valuable work experience while completing school.
Founded in 2017, this award-winning three-year “learn and earn” U.S. Department of Labor-registered program provides apprentices with competitive wages, mentorship and exposure to various career pathways that prepare them for meaningful careers.
17 teams throughout the organization supported by apprentices in 2024
85% annual apprentice cohort retention rate
30% conversion to full-time hire rate
94% of current apprentices identify with backgrounds and communities of people of color
100% apprentice satisfaction rate
100% of eligible apprentices are enrolled in postsecondary education
100% supervisor satisfaction rate (current cohorts)
17 teams throughout the organization supported by apprentices in 2024
The Pinnacol Foundation scholarship program helps ensure that the children of families who have suffered severe injuries or lost their lives in workplace accidents have the opportunity to pursue their education dreams, regardless of insurance carrier.
Since 2001, the Pinnacol Foundation has awarded nearly $7.4 millionin scholarships. Thanks to our donors and supporters, we’ve helped over 800 students attend school.
Watch PBS12's "Tomorrow's Talent Today" documentary featuring our acclaimed apprenticeship program
Pinnacol Assurance’s board of directors drives innovation and inclusivity to better serve Colorado workers, policyholders and communities in a never-changing economic landscape.
Its priorities serve as guiding principles and drive key mandates such as customer service, product innovation and talent management. Priority board initiatives and structure include:
Technology, services and partnerships to meet the needs of employers in a modern economy
Committees
Best practices
Code of conduct/ethics
A caring culture
Pinnacol is dedicated to investing in its community through grants, sponsorships and partnerships. In 2024, Pinnacol invested over $377,000 in grants.
Each year, Pinnacol hosts an employee-giving campaign to support local nonprofits. The 2024 campaign was a record-breaking success, with 84.31% of employees participating and raising $199,515.
Pinnacol in Action (PiA) encourages and supports employee involvement in activities that enhance the quality of life in the community. Pinnacol employees volunteered 3,019 hours with 65 nonprofits in 2024.
Pinnacol actively engages with Colorado businesses through its participation in over 40 chambers of commerce and industry associations.
We understand that it’s an inherent responsibility of ours to help strengthen Colorado’s economy through workforce development initiatives. Our apprenticeship program is a national model for talent development and a key component of Colorado’s workforce development strategy.
Pinnacol actively engages with stakeholders, including policymakers, to advocate for policies that promote a fair, efficient and sustainable system to support injured workers and Colorado employers. Pinnacol earned a Net Promoter Score of 63 and an injured worker satisfaction score of 4.0, outperforming other major carriers.
We’re invested in our employees, building an award-winning work culture of caring and creating innovative opportunities for employees, interns and apprentices.
This dedication ensures we meet the needs of all our clients, enhancing our service quality and customer satisfaction.
Culture: Pinnacol’s caring culture extends beyond its core business operations to prioritize employee well-being and foster a 93% employee retention rate.
Employee leadership development: In addition to Pinnacol’s apprenticeship program, holistic workforce development initiatives are integral to Pinnacol’s mission to care for Colorado and ensure that its workforce is equipped to adapt to the changing demands of a modern economy.
Employee Resource Groups (ERGs): Employees lead ERGs that are open to all employees and celebrate and increase awareness of the many identities found at Pinnacol.
Total Rewards: Pinnacol believes that to care for our customers we must continue to care for our employees.
Pinnacol’s Sustainability Task Force actively reduces Pinnacol’s footprint through employee-led environmental initiatives involving water conservation, recycling programs, LEED certification, electric vehicle (EV) station installations and partnerships with community organizations.
Water conservation
LEED certification
Recycling programs
EV station installations
Partnerships
We’re proud to be a force for good, deeply investing in the well-being of our state and its people.We believe that by investing in our communities, supporting our workforce and being responsible stewards of our resources, we create a brighter future for Colorado.
Community impact
Workforce development
Employee engagement
Sustainability
