Pinnacol Assurance partners with Denver Zoo and launches new campaign to reduce injuries from slipping, tripping or falling
DENVER, Feb. 23, 2022 — As winter weather continues to deliver snow and ice across much of the state, Colorado’s largest workers’ compensation insurer — Pinnacol Assurance — is reminding everyone to “walk like a penguin” in order to stay safe and on your feet.
“When we look at slipping and falling, it’s not a matter of if, it’s a matter of when. We are just naturally going to slip when there is ice,” said Pinnacol safety consultant Randy Philabaum.
Penguins, on the other hand, are uniquely adapted to navigating slippery surfaces. “When we mimic how penguins walk — short shuffles, angled feet, outstretched arms — we can stay on our feet better and avoid dangerous falls,” said Philabaum.
January and early February is a risky time for Coloradans because of winter weather. A recent study of Pinnacol’s claims data since 2017 found that 40% of all claims result from slipping. This concerning trend has led Pinnacol to raise awareness about slips, trips and falls and provide increased education in order to reduce injuries.The penguin walk is an easy and fun way for Coloradans to remember how to adapt their walk in challenging conditions. The waddle works!
The Denver-based insurer is also the sponsor of a new African penguin exhibit at Denver Zoo, Pinnacol African Penguin Point. Located at the Zoo’s main entrance, the $1.7 million exhibit features a 10,000-gallon swimming pool, multiple burrows and nesting areas, and nearly 85 linear feet of underwater viewing areas. The state-of-the-art exhibit allows guests to watch up close how penguins walk as well as learn about the birds from their keepers and other experts.
Other tips to reduce risks during winter weather include:
Also, Pinnacol came up with an easy-to-remember acronym to help people learn how to walk like a penguin:
P — point your toes outward and walk flat-footed.
E — extend your arms for balance. Just like flippers!
N — no unnecessary distractions.
G — grippy shoes are a must!
N — neat, shuffling steps.
With the largest and most experienced safety team in Colorado, Pinnacol is committed to helping Coloradans identify and eliminate hazards, especially in the workplace. To learn more about how to keep employees safe — and how to walk like a penguin — please visit pinnacol.com/walk-like-a-penguin.
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For all media inquiries, contact Liz Johnson, director of public relations.