Pinnacol.com is the virtual front door to the Pinnacol brand. Our web style guide is an extension of the brand guide with the goal of maintaining brand consistency for our online presence. The following pages will highlight key differences for web that vary from the brand guide. In all instances of photography, tone and voice and brand positioning the standard brand guide lines should be adhered to.
Download FAVICON logo
Download Webclip logo
Favicon
The Pinnacol "A" serves as our favicon as seen below in the red circle. A favicon is an icon associated with a URL, that is displayed in a browser's address bar or next to the site name in a bookmark list. The favicon is a branding element that helps with recall. As customers navigate through a sea of bookmarked websites or apps, the favicon is a clear indicator for our brand.
