Empowering Inspiration
What you do at Pinnacol Assurance today could help one of your neighbors — the father of your son’s best friend or the woman who made your cappuccino this morning — because what you do has a real, positive effect on workers across over 50,000 businesses nationwide.
For over a century, Pinnacol has provided compassionate workers’ compensation protection to Colorado workers, but we’re more than just an insurance company — we’re a long-term partner committed to the success of our members.
Throughout our history, caring for workers has been the foundation of who we are and what we do. Every day, you help bring this promise to life. With every phone call, consultation, and interaction, you bring the expertise and deliver the heart, reinforcing that your work goes beyond what a traditional policy provides.
This commitment is how Pinnacol provides a membership built on care. We invest in our members through competitive pricing, services that reduce costs, top-rated care for injured workers and a dividend program that returns money to our members.
This guide serves as a resource for implementing the Pinnacol Brand Identity System across all touchpoints — from phone calls to digital advertisements. While consistency is vital, these tools are not meant to be rigid templates; instead, they’re designed to provide a range of expression as you determine how to tell our story.
Use this style guide to empower inspiration and bring the member experience to life.
Let’s get started!
