Empowering Inspiration
What you do at Pinnacol Assurance today could help one of your neighbors — the father of your son’s best friend in middle school or the woman who made your cappuccino this morning — because what you do has a real, positive effect on workers in more than 53,000 companies across the country.
Every day, you help bring our century-long history with workers’ compensation insurance — as well as our deep knowledge of the workers’ compensation industry — to our customers. Our passion and commitment to the state of Colorado drives our relationships with business owners, employees and communities. As Colorado businesses grow and expand across the country, Pinnacol goes with them.
For more than 100 years, our brand has stood for a promise we make to our customers: to give them the very best solutions in workers’ compensation to improve their lives. This guide will help you bring that promise to life.
We have touchpoints with our customers every day — from when they call us on the phone or receive our emails to when they see our advertisements. When people throughout the company understand our strong brand point of view, this knowledge can serve as a source of inspiration for our entire organization.
This guide is an invaluable resource on how to implement the Pinnacol Brand Identity System throughout all of our communications — both internally and externally. While consistency is important, you won’t find drag-and-drop templates. What we will provide are the tools to deliver a range of brand expression as you determine what story to tell.
This style guide should empower inspiration.
Let’s get started!
