Internal brand guidelines

The purpose of internal brand guidelines is to align internal-facing materials with the overall look and feel of the Pinnacol brand, but to allow for some differences in how we talk to our own employees versus external stakeholders. This guide, in combination with the main brand guidelines is meant to provide the tools necessary to communicate internally to our employees.

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TONE AND VOICE

  • Friendly
  • Playful
  • Professional (we act like a national company)
  • Transparent
  • Inclusive
  • Consistent
  • Professional

COPYWRITING GUIDELINES

Consult the brand guidelines for terminology, business references, titles, etc. As a best practice, internal copy should be simple, personal and relevant.

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TEMPLATES

Pinnacol-branded PowerPoint template or the Google Slides template should be used for all internal presentations.

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LOGO USAGE

Pinnacol logo files can be downloaded here. Review the logo guidelines page for details on logo usage.

  • The Pinnacol blue logo should be used in internal communications.
  • The Pinnacol logo should not be repurposed or redesigned for project use.
  • Specific programs should not be branded with individual logos outside the Pinnacol brand without approval from the Employee Communications team.
  • Program-specific logos will be considered for large internal campaigns if the program impacts the entire Pinnacol employee population and the campaign includes a rolling timeline of two weeks or more (multiple messages given at multiple times through multiple channels). The logo should be sent to Ask Brand for review.
  • Program-specific logos must not repurpose the Pinnacol logo.

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COLORS AND FONTS

Colors and fonts used in employee-focused materials should match those used in externally-focused materials. View the brand colors and fonts pages of the brand guidelines for details.

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IMAGES

We have a collection of brand-approved stock imagery available for use. Images can be downloaded from our Canto platform

Find images that can be used externally, here.

Images approved for internal-use only can be found here.

For more details on imagery use, visit the imagery guidelines page.

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ICONS

Icons can be downloaded here.

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VIDEO

For company wide videos, contact Michelle Barnes at Michelle.barnes@pinnacol.com for guidance on production, branding, etc. See the video resources wiki page for more information.

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WIKI PAGE GUIDELINES

For assistance developing wiki pages using pre-approved templates, contact Michelle Barnes at Michelle.barnes@pinnacol.com.

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ZOOM BACKGROUNDS

Pinnacol has developed several branded Zoom backgrounds, animated and static, for you to use.