The purpose of internal brand guidelines is to align internal-facing materials with the overall look and feel of the Pinnacol brand, but to allow for some differences in how we talk to our own employees versus external stakeholders. This guide, in combination with the main brand guidelines is meant to provide the tools necessary to communicate internally to our employees.
Consult the brand guidelines for terminology, business references, titles, etc. As a best practice, internal copy should be simple, personal and relevant.
Pinnacol-branded PowerPoint template or the Google Slides template should be used for all internal presentations.
Colors and fonts used in employee-focused materials should match those used in externally-focused materials. View the brand colors and fonts pages of the brand guidelines for details.
Approved images and icons can be found in Brandfolder. Enter your Pinnacol email address and click the blue "Open Share Link" button. From there you can view and download approved images and icons.
Download approved imagery and find guidance on imagery selection here.
Icons can be downloaded here.
For company wide videos, contact Michelle Barnes at Michelle.barnes@pinnacol.com for guidance on production, branding, etc. See the video resources wiki page for more information.
For assistance developing wiki pages using pre-approved templates, contact Michelle Barnes at Michelle.barnes@pinnacol.com.
Pinnacol has developed several branded Zoom backgrounds, animated and static, for you to use.