2020 What Matters

For over 100 years, Pinnacol has worked to protect the businesses, workers and community of Colorado. In these uncertain times when Colorado businesses and workers are facing unprecedented challenges brought on by the COVID-19 pandemic, Pinnacol remains a trusted source for employee health and safety.


This PSA-style campaign focuses on supporting businesses through COVID-19 safety resources and free safety consultations open to all Colorado businesses.

VIDEO

Released October 2020

Released April 2020

AUDIO

CPR audio spot:

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Listen to the digital audio spot 1:

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Listen to the digital audio spot 2:

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DISPLAY ADS

Released October 2020

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Released July 2020

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Released April 2020

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