At Pinnacol, caring is more than kindness. It’s our power tool. Getting employees back to work faster. Saving companies money that goes right back into their bottom line. When we roll up our sleeves, it pays off in dividends for our customers – who often become friends down the road. We care a lot for our customers, and the ‘We Put Care to Work’ campaign helps tell our story of the positive impact we have in the lives of Colorado workers and in the Colorado community.
The objective of the campaign is to increase brand awareness among both non-policyholders and Coloradoans who are engaged within the community. The campaign features a video commercial of Pinnacol employees reading letters from injured workers and is accompanied by a variety of other placements within print, digital display and radio ads.
