The 'Walk like a penguin' campaign teaches Coloradans how to walk on slippery surfaces to avoid slips and falls. Every winter Colorado sees a drastic increase in injuries due to slipping, tripping and falling on ice and snow. For years Pinnacol has been teaching Coloradans how to "walk like a penguin' to prevent falls and injuries. Pinnacol's sponsorship of the Denver Zoo's new penguin habitat (called Pinnacol African Penguin Point) has enabled us to drive brand awareness among the Colorado community and further amplify our safety message on how to prevent injuries from slips and falls.
Below are the Denver Zoo's language guidelines when referring to elements of the zoo.
