With its nod to the Rocky Mountains, the Pinnacol Assurance logo stands true to our brand foundation. It communicates our brand leadership in Colorado, along with our tradition of reliability and innovation, with a quiet confidence. The Pinnacol logo is at home across all media, ready to serve as a familiar touchpoint and our signature for the brand.
Please see the sections below for guidance on logo use.
All logos can be downloaded here.
Use the logo in Pinnacol Blue whenever possible.
A black logo can be used when color is not available
A white logo can be used on dark backgrounds
Those advertising to non-policyholders can use the workers' comp logo below to explain the business offerings of Pinnacol Assurance. This logo does not replace our master logo, and you should not use it for employee, agent, injured worker, provider and policyholder communications.
Never use the PA logo smaller than this.
Always leave a clear space the size of the A in Pinnacol around the logo.
Never use the Pinnacol workers' comp logo smaller than this.
When highlighting an agent partner be sure to have an equal, 50/50, visual hierarchy. All partners should be treated with the neutral warm gray shown in the brand guidelines to help maintain this balance.
The example shown below with our agent partner, Advantage 1, uses a bright red color for their logo. This color vibrates with the Pinnacol brand colors and competes for the eye of the viewer. The Pinnacol brand should never appear recessive or secondary to the partner logo.
Please follow all of the above logo guidelines when using sub brand logos. Sub-brand logos can be downloaded here.
