Board of directors

Meet our board

We're extremely appreciative of the diverse group of talented leaders that makes up our board of directors. Not only do they share our deep commitment to protecting the health and safety of Colorado employers and their employees, but they work hard to support our mission and vision, and the impact it has on our community.

2018 board meeting dates: Feb. 28 | May 16 | Aug. 8 | Oct. 31

    If you'd like to contact the board for any reason, please send an email to

    Howard L. Carver, board chairman

    Howard Carver joined Pinnacol Assurance's board of directors in 2013 and serves on the board's executive, governance and ethics, risk and audit, and compensation committees.

    Carver spent 35 years with Ernst & Young, including serving as regional director of insurance operations; associate national director of insurance operations; co-chairman of Ernst & Young's International Insurance Committee; and a member of the Ernst & Young National Insurance Steering Committee. His auditing and organizational consulting clients included Liberty Mutual, The Hartford, John Hancock, numerous Blue Cross and Blue Shield plans and many smaller mutual and privately held insurers.

    A Summit County resident, Carver is president of the board of the Continental Divide Land Trust and an active member of the Summit Foundation. He also sits on the boards of two New York Stock Exchange companies — Assurant, Inc. and StoneMor Partners L.P. Carver is active in many Colorado community and charitable organizations, including the Mile High United Way and the Brain Injury Association of Colorado. He holds a bachelor's degree in accounting from Bradley University in Peoria, Illinois and a master's degree in business administration from the University of Wisconsin — Madison.


    Jeffrey L. Cummings, board vice-chairman

    Jeffrey Cummings has been a member of Pinnacol's board of directors since 2012. He serves on the board's risk and audit, and executive committees. His background includes more than 30 years as a business executive, industry leader and certified public accountant. For six years, he was a chief financial officer of a multi-state workers' compensation insurance company, giving him valuable insight into workers' compensation issues. Cummings also has experience in legislative activities important to the crane and heavy haul industries.

    Cummings is owner and president of Duffy Crane & Hauling, Inc., a company founded in Denver in 1886, which is an accomplished leader in heavy haul transportation and crane work, specializing in the movement of energy products and services. Cummings is the president (and a board member) of the Rocky Mountain Crane Owner's Association, a board member of the Colorado Motor Carriers Association, and of the Foothills Community Church. He is also a past trustee of the Western Region Ironworker's Trust Funds. He earned his bachelor's degrees in business administration and economics from Drury University in Springfield, Mo.


    Bonnie Dean, employer representative

    Bonnie Dean joined the Pinnacol Assurance board of directors in 2014. She serves on the board's compensation and risk and audit committees. As a small business owner, Dean brings in-depth knowledge of a market segment that includes more than 65 percent of Pinnacol's policyholders. In addition, she has extensive background in advertising, public relations, market research, marketing planning and issues management gleaned from more than 30 years of owning and operating Bonnie Dean Associates, a marketing communications firm with clients throughout the Rocky Mountain region.

    Through her background in marketing communications, Dean is well connected with a wide range of private, public and nonprofit enterprises throughout Colorado — a real asset to the board's outreach efforts. She has served on the National Better Business Bureau board, is member and past chair of the Northern Colorado/Wyoming Better Business Bureau and a past president of the Greeley Area Chamber of Commerce. Dean has also served on the boards of University Hospital and the Community Foundation serving Greeley and Weld County. She holds a bachelor's degree in business from the University of Wyoming.


    Mark D. Goodman, employer representative

    Mark D. Goodman joined Pinnacol Assurance's board of directors in 2015 and serves on the board's compensation, executive, and governance and ethics committees. He is chairman and chief executive officer for the Colorado Nut Company which is a proud Colorado based company headquartered in Denver for over 30 years. Goodman has served as the top executive in leading public and private equity-backed companies. Most recently, he served as chief executive officer of Boyer Coffee Company.
    Previously, Goodman served as the executive vice president and chief operating officer for Save-A-Lot. As COO, he was responsible for the retail operations of Save-A-Lot's network of 1,200 stores, achieving sales, profitability and growth objectives of the company. He had direct responsibility for licensing development, merchandising, vendor management and supply chain efforts.

    Prior to leading the turnaround at Save-A-Lot, Goodman served as executive vice president, chief marketing officer, strategy, membership and e-commerce for Walmart/Sam's Club, where he was responsible for strategy development, marketing and membership enhancement for Sam's Club. Previously, Goodman held the position of corporate vice president, U.S. strategy and operations, for McDonald's Corporation, with responsibility for development and execution of strategies for profitable growth, as well as full operations management of a 600-store business unit. Prior to that, Goodman served as president of Agway Retail Services and vice president of ADR International Consultants. He also served on the staff of Senator Edward Kennedy of Massachusetts. Goodman received his bachelor's degree in philosophy and logic from the College of Wooster, and his master's degrees in philosophy and logic from Tufts University.

    Goodman is active in supporting educational institutions on a national basis. He has served on the board of directors for St. Louis University School of Business, St. Louis, Missouri; Tufts University School of Arts & Sciences, Xavier University, New Orleans; Livingstone College, Salisbury, North Carolina; History Makers, Chicago; Eton Academy, Birmingham, Michigan; and Cal State Dominquez Hills School of Business. He was recently was awarded the designations as a National Association of Corporate Boards (NACD) Board Leadership and Governance Fellow, the association's highest designations.

    Joseph A. Hoff, employer farm and ranch representative

    Joseph Hoff has been a member of Pinnacol Assurance's board of directors since 2013 and serves on the board's investment and risk and audit committees. He is the chief financial officer of Horton Feedlots/Montera Cattle Company in Greeley where his responsibilities include managing all employee benefits such as workers' compensation coverage, group health insurance, life insurance, disability plans and 401(k) plans. Prior to joining Horton Feedlots/Montera Cattle, Hoff spent 17 years in the banking industry, serving as the senior vice president of Federal Land Bank Association of Greeley. He also served as a private financial consultant for large agricultural operations in northern Colorado.

    A past president of the Kiwanis Club of Greeley, Hoff currently serves on the leadership council of the American Cancer Society's chapter in Greeley. He earned his bachelor's degree in business administration/finance from Colorado State University.


    Gerry Lewis-Jenkins, employee representative

    Gerry Lewis-Jenkins joined Pinnacol's board of directors in 2016 and serves on the board's compensation committee. She is currently the Chief Operating Officer for COPIC, a Colorado-based medical professional liability insurance company. The board will benefit from her expertise in the healthcare industry on the clinical as well as the business side. Over the last four decades, Lewis-Jenkins has worked in a variety of roles in the healthcare industry. She started as a registered nurse, but quickly moved into an administrative position with Humana. She has spent the last 25 years with COPIC, most recently as COO, with responsibility for developing and implementing products, services and programs for all insurance and corporate activities. Lewis-Jenkins received an R.N. diploma, and earned a bachelor's degree in health care administration from the College of St. Francis and an MBA from Regis University in Denver. In addition to the Pinnacol board, she contributes her unique perspective to the boards of Craig Hospital and the Center for Bioethics and Humanities at the University of Colorado Hospital.


    Luke McFarland, J.D., employee representative

    Luke McFarland joined Pinnacol Assurance's board of directors in 2013. He serves on the board's investment and governance and ethics committees. McFarland is a partner at Evans and McFarland, LLC, a law firm that represents plaintiffs and defendants in cases involving employment and insurance disputes, corporate governance issues, general business litigation and more. A member of the Colorado and Denver Bar Associations, McFarland was named a "Colorado Super Lawyers 'Rising Star'" in 2010, 2011, 2012 and 2013.

    McFarland brings 12 years of legal experience in the areas of corporate governance, employment and insurance law. He earned his law degree at Harvard Law School, where he chaired the International Law Society Delegation Committee and the Harvard Big Brothers/Big Sisters Organization. McFarland also holds a bachelor's degree in economics and political science from Colorado College in Colorado Springs, which he attended as a Boettcher Scholar.


    Barbara Mellman Davis, J.D., employee representative

    Barbara Mellman Davis joined Pinnacol's board of directors in 2015 and serves on the board's investment committee and governance and ethics committee. She is currently the manager, a member and co-founder of Madison Ventures, LLC, an investment firm that manages private investments in unique technologies, startups and other ventures.

    A varied career spanning 40 years has found Mellman Davis working as a CPA, CFO, president, and general counsel. She has held positions with Holme Roberts & Owen (now Bryan Cave) and the former US West. While running Marsico Funds, she gained valuable experience developing organizational structure, working with a team and creating strategic relationships.

    Mellman Davis has a passion for causes like improving mental health services for women and girls, and making those services more accessible to veterans of the Iraq and Afghanistan conflicts and their families in rural Colorado.

    Mellman Davis earned a bachelor's degree in business administration from the University of Colorado and a law degree from the University of Denver. As a Colorado native with deep roots in the state, she feels that serving on the Pinnacol board of directors is one of the ways she can give back to her home state.


    Patricia L. Peterson, B.S.N., J.D., employee representative

    Patricia Peterson joined Pinnacol Assurance's board of directors in 2013 and serves on the board's executive and governance and ethics committees. She brings a unique set of experiences to the board including work in health care, insurance, civil litigation, foundation management and fundraising.
    Peterson is the president and CEO of the Colorado Cancer Research Program (CCRP), an 18-hospital consortium organized to perform clinical trial research for the control treatment and prevention of cancer. Prior to joining she served as President and CEO of The Kempe Foundation for the Prevention and Treatment of Child Abuse and Neglect. She served as the executive director of the Rocky Mountain Children's Health Foundation in Denver and as president and CEO of the Memorial Health System Foundation (now called The Memorial Hospital Foundation) in Colorado Springs. Peterson was also deputy city attorney and corporate counsel for Memorial Health System (now called University of Colorado Health) in Colorado Springs and was a successful defense attorney. She began her professional career as a registered nurse.

    A graduate of the Colorado Springs Leadership Institute, Peterson sits on the board of BrainWise and the Organization for Rehabilitation and Development in Amhara (ORDA), a nonprofit that focuses on creating safe water sources for this region in Ethiopia. She is a member of the Association of Fundraising Professionals and served on the Pikes Peak United Way Funds Allocation Committee. Peterson earned her law degree at the University of Baltimore School of Law and her bachelor’s degree in nursing at Towson University in Towson, Maryland.