New research explores Cake’s success factors
By Phil Kalin, CEO, Pinnacol Assurance / twitter: @philkalin
Online. Self-serve. Mobile-friendly. Responsive. Fast. Priced right. These are the characteristics that small business owners demand when purchasing services of all types for their businesses. Unfortunately, they’re not characteristics that generally spring to mind when you think about workers’ comp insurance.
In 2016, Pinnacol Assurance set out to create a new direct purchasing experience for small businesses that would be all those things: Cake Insure. And a new case study from Forrester Research, one of the most influential research and advisory firms in the world, explores how we did that.
The June 2018 report – “Case Study: Pinnacol Assurance Fights Disruption by Launching A Digital Venture” – shows how we went from ideas to selling policies in just nine months, and highlights how “Cake has won more customers, increased its profits, and enjoyed higher Net Promoter Scores than expected in the six months since its first policy sale.”
We’re pleased that Forrester has taken note of our work, and we hope you’ll do the same.