Pinnacol is Colorado. And Colorado is all about mountains. So when we considered how the mountains might translate into the brand, we landed on the angle. Flexible both in spirit and design, it’s a modern, fresh approach that offers many different potential design applications.
The degree of angle to be used in design applications may vary between 8° - 28° depending on the layout and content of the communication and specification size. Once an angle has been determined for individual campaigns, be sure to use the degree of the angle consistently across campaign materials.
Using the angles in presentations, brochures, and web.
