Brand Guidelines

Campaign Guidelines

Employee Materials

Intro
Welcome to the Pinnacol Brand
Brand Story
Vision and Mission
Values
Brand Platform
Tone and Voice
Audience
Boiler Plate
Language
Editorial Formatting
Copywriting Guidelines
Trademarks
Basics
Brand / Logo
Angles
Color Palettes
Typography
Photography
Iconography
Video Guidelines
Charts and Graphs
Spanish Communications
Pinnacol Foundation
Foundation Brand / Logo
Foundation Color Palettes
Foundation Typography
Foundation Video Type Treatment
Other
Brand Approval Process

Foundation Color Palettes

The Foundation uses the Pinnacol primary blue, light blue and white for it's color palette.

Pinnacol Blue #00587c

Pinnacol Light Blue #70AABF

White #FFFFFF