We have curated our typographic palette with the same care as we have curated our colors. Whether creating internal presentations or consumer-facing marketing materials, the fonts below will give you the tools you need to effectively communicate within the Pinnacol tone of voice. Use 9- to 11-point font sizes for body copy.
Design professionals can create a clear hierarchy of messaging by leveraging the fonts below. Both fonts provide differentiation in weight, style, and emphasis between headlines, body copy or other points of emphasis. The usage examples below demonstrate a clear priority of communication.
Don’t worry, this one’s easy. Use Arial for all of your written communications.
Below are examples of how the fonts can be used for create a visual hierarchy of messaging.
Our primary headline style uses Teko Light in all-caps and is best for shorter headlines (1-8 words) where contrast is key. Alternatively, Teko Regular in sentence case can be used for longer headlines (8+ words) and to soften the message if all-caps feels too strong or inappropriate.
When creating assets, it's best not to mix the primary and alternate style headlines. Choose one headline type per asset for consistency.
