Brand Approval Process

The brand style guide makes it easy to be sure your work is looking, feeling, and sounding like Pinnacol. However, we are here for guidance and can answer questions sent to askbrand@pinnacol.com.

A good brand is built over time with a clear strategy, identity, and consistency. Brand consistency is critical to successfully generating trust and managing perceptions of our customers. Consistency is invariable. Customers must feel safe in their decision to choose us over a competitor and the only way to feel safe in that decision is to know that they will get the same product/service every single time.

Our brand approval process is a way to reinforce consistency and ensure we maintain the Pinnacol identity and voice in all touch points, both internally and externally. Below is an overview of the process.

We appreciate your understanding!

STEPS

Please review the branding checklist before submitting your content to Ask Brand.

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WHAT REQUIRES REVIEW

  • Materials that do not leverage existing brand templates
  • New company and/or department templates (e.g. forms, collateral, etc.)
  • Use of the brand name, logo or likeness in events, sponsorships and internal / external giveaway items such as apparel, bags, tags and cards, etc.
  • All external videos and webinars*
  • Customized presentations for large external audiences, trainings or new business accounts
  • Any co-branded materials
  • New product pages or materials
  • Materials used in day-to-day communications that have not been refreshed since June 2018

*Requires an event request form

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WHAT DOES NOT REQUIRE REVIEW

  • Assets developed by the Communications team. The Communications team will ensure all brand approvals have occurred
  • PowerPoint presentations leveraging existing brand templates that do not meet requirements in the section above. The Communications team will continue to provide reviews and proofing of presentations