Using color brings impact to creating a mood or feeling. Be imaginative with color. Push it when you think it helps tell a story, or be subtle when the communication calls for it. Color brings the Pinnacol brand to life — influencing decisions. A smart use of color enhances the impact of our storytelling.
For the website color palette, see the website guidelines section. The website color palette has been developed to meet modern accessibility standards and should only be used on the website.
Pinnacol Blue is the color of our brand. It is our signature and should be present in every composition outside of black and white.
To support the primary color, we have created a group of complementary colors. You do not need to use all the colors, but you can add them to your layout as necessary for creating messaging hierarchy and compositional variety.
The neutral colors should be used to ground and balance our primary and secondary colors. Use these as accents or foundational elements to tie our colors together.
When using the palette, keep in mind that not all colors need to be used at all times. Pinnacol Blue should always be present but can function as a signature just as easily when it is the background color. In a particular layout, limit the colors to three or four. But you may use all colors throughout a multipage document or campaign to create variety within the branded system.
The following color combinations represent how the color palette can be balanced but flexible enough to meet the needs of your composition.
