Brand Guidelines
Web Guidelines
Campaign Guidelines
Employee Materials
EverPeak
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  • Intro

    Welcome to the Pinnacol Brand
    Brand Story
    Vision and Mission
    Values
    Brand Platform
    Tone and Voice
    Audience
    Boiler Plate
    Language
    Editorial Formatting
    Copywriting Guidelines
    Trademarks
  • Basics

    Brand / Logo
    Angles
    Color Palettes
    Typography
    Photography
    Iconography
    Video Guidelines
    Charts and Graphs
    Spanish Communications
  • Pinnacol Foundation

    Foundation Brand / Logo
    Foundation Color Palettes
    Foundation Typography
    Foundation Video Type Treatment
  • Other

    Brand Approval Process

Vision and Mission

Our vision and mission serve as our moral compass and simply put -  they define our reason for being as an organization.