The Pinnacol brand story drives how we communicate with our customers and with each other. It tells the story of what we stand for — our values and why they’re important. It helps frame the emotions we would like our customers to have when they interact with us.
At Pinnacol, caring is more than kindness. It’s our power tool. Helping injured workers heal and get back to work faster. Saving businesses money that goes right back into their bottom line. Advising with all those tiny safety details that deliver huge results.
As Colorado's top-rated workers' compensation insurance carrier, we care for nearly one million workers and over 53,000 businesses across the country. Our highest-performing injured worker care, tailored safety solutions, and renowned return-to-work program reduce costs while keeping workers safe regardless of where they are. You can see our care at work through our nationally recognized apprenticeship program and award-winning diversity, equity, and inclusion work.