The Pinnacol brand platform serves as an organic blueprint that defines our identity. It shows how our brand comes to life through our positioning, emotional benefit and brand pillars. It defines the Pinnacol personality and our promise to our customers.
A positioning statement is a concise statement that conveys our service’s unique value to customers in relation to our key competitors. This statement is for internal purposes and guides marketing and operating decisions.
Our century-long history of providing workers’ compensation gives us unparalleled expertise in the industry. But it’s our commitment to delivering a membership built on care that fuels our relationships with the business owners, employees, and communities we serve. We are more than an insurer; we are a long-term partner dedicated to the success of the workforce.
The emotional benefit is what we want our customers to experience when they choose Pinnacol over the competition.
The key benefit we want our members to experience is trust. That trust is strengthened by how we nurture our partnership with them. It’s built on our promise to provide caring and personalized protection that invests in their success.
Our brand pillars represent key statements Pinnacol can make that are not self-serving or debatable. These pillars ladder into the organization mission, vision and values and reflect what the customer can expect from their relationship with Pinnacol.
For more than 110 years, we’ve put our members first through a partnership built on care. This commitment is delivered through compassionate support, unmatched safety expertise and an unwavering investment in the community.
