The Pinnacol brand platform serves as an organic blueprint that defines our identity. It shows how our brand comes to life through our positioning, emotional benefit and brand pillars. It defines the Pinnacol personality and our promise to our customers.
A positioning statement is a concise statement that conveys our service’s unique value to customers in relation to our key competitors. This statement is for internal purposes and guides marketing and operating decisions.
Our century-long history and focus on workers’ compensation insurance gives us a deep knowledge of the workers’ compensation industry. But it’s our passion and commitment to the state of Colorado that fuels our relationships with the business owners, employees and communities that make Colorado’s economy strong.
The emotional benefit is what we want our customers to experience when they choose Pinnacol over the competition.
The key benefit we want our customers to experience is trust. That trust is strengthened by how we nurture relationships with our customers. It’s built on the promises we’ve kept to protect and provide care, not only to Colorado businesses and workers but to the Colorado community as a whole.
Our brand pillars represent key statements Pinnacol can make that are not self-serving or debatable. These pillars ladder into the organization mission, vision and values and reflect what the customer can expect from their relationship with Pinnacol.
For more than 100 years, we’ve put the customer first, through exceptional service; unmatched expertise, safety and protection; and an active and passionate involvement in the community.
